We recently released the new website for the Central Florida Partnership. You can check it out here at www.centralfloridapartnership.com

Three months of hard work by a dedicated Red Rocket team is now realized with the launch of the new Nautique website! Here is Nautique's official announcement:



NAUTIQUES BY CORRECT CRAFT LAUNCHES INNOVATIVE AND DYNAMIC WEBSITE

ORLANDO, FLA (February 20, 2008) — Correct Craft, Inc., an Orlando-based manufacturer of the exclusive Nautique line of boats, launches a customer-focused and content rich website. www.nautiques.com was designed based upon direct input from both Nautique customers and dealers.

The new website boasts a user-friendly Boat Builder feature, a redesigned Team Nautique site as well as streaming videos presenting the long-standing history and innovation feats achieved by Correct Craft. The site is rich in sound, images and videos showcasing the Nautique boats and athletes. Customers will find this website to be both interactive as well as easy to navigate.

On the launch of the new website, Correct Craft’s Senior Director of Marketing Adam Lodge commented, “The feedback we have received on our new website has been overwhelmingly positive. Our goal was to launch a site that is rich in content, easy to navigate, and loaded with features for everyone from the youngest watersports enthusiasts, to those who have been loyal to the Nautique brand for decades. I extend my sincere appreciation to the Correct Craft Marketing Team and our Web Development partner, Red Rocket Studios, for their dedication and tremendous efforts in developing and launching this website.”

The Nautique line of boats is produced by Correct Craft, a family-owned manufacturer celebrating 83 years of excellence in the marine industry. Correct Craft, Inc. is known for delivering superior quality product, cutting-edge technology and exceptional service experiences. To see the complete line of Nautique boats, visit www.nautiques.com.



Thanks to the entire team for a job well done!

Homewatch CareGivers tasked us with redesigning their website. It is now posted live, Check it out! homewatchcaregivers.com

Check out this Mini-Website we did For Gaylord Palm's Pirate Treasure Hunt Challenge. Its full of piratey goodness.

Hollywood wasn't the only place celebrating this weekend. Our hometown of Orlando shined Saturday night with Advertising's Elite stepping out for the Orlando Advertising Federation's ADDY Awards. Yes, I said the "elite". We at Red Rocket certainly do not think of ourselves as "elite"... cool, but not elite. Therefore, our little family of creatives missed out on the festivities Saturday night. Boy was that the wrong move. Much to our surprise, we awoke to the news this morning that our shop of coolness actually took home the coveted prize. Cool, huh? We thought so! What a way to kick off our 10th Anniversary Year! Now, you may be wondering what project of awesomeness took the ADDY. Yea, so do we, so if you find out, please let us know, because we're just dying to know over here!!!

Stay tuned as I go undercover to find the answer to our ADDY quandary. Whatever project won, you can be assured it was spectacular!!! I guess we need to branch out from just being cool and step into the world of the "elite"........

It's a slow start to the Monday after the big game, but not because of too many beers. My hangover is from big game hype overload. It's kinda like the feeling after the holidays have come and gone and and you're a little bummed because you never did get that Red Ryder BB Gun. I have that same feeling today after the lack of entertainment I really cared about.... the commercials. Now, don't get me wrong, there were a few that sparked my fancy, but not nearly the many belly laughs I was hoping for. For me, Anheuser-Busch seemed to come out on top, my fav being the auctioneer wedding. For my esteemed co-worker Alan, I believe it was the return of Robert Goulet in the Emerald Nuts Ad, however, his new favorite Goulet ring tone he discovered probably has more mileage than the actual commercial.

Even though the commercials left me wanting more, I have to be thankful for some great Superbowl XLI highlights.... The opening return for a touchdown by Da Bears.... (had to go for the Bears since I was eating and drinking on their fans dime :) the Prince halftime show (come on , it's Prince, enough said) the commraderie of friends gathering for yet another excuse to throw back some beers......but now, my greatest highlight is my new Goulet ringtone that let's me know my friends are calling..bring on Superbowl XLII!!!