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Blogs are the new [insert whatever used to be old]. Although there is plenty of hype about blogs, some of it is deserved. Not only are blogs a great way for your business to communicate with your customers, they are also a good source for what is being said about your company--and your competition.
Here's some of the tools we use to monitor blogs for our clients and our own company. This isn't intended to be an exhaustive list but to give you a start in monitoring blogs.
Blog Search Engines
These search engines search blogs and other RSS feeds. Not only can you get search results like you can from other search engines, but you can create an RSS subscription for a given search term. Add this subscription to your feed reader and you get updates whenever there are new results.
Tagging Sites
These sites either track tagged content or let users submit links and tag them. Tags are user-created keywords that describe the content like a subject or category. These are useful for tracking broader terms.
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