View Article  Project: Black Tie and Blue Jeans
Here's an invite and collateral we developed for the Park Maitland School's Black Tie and Blue Jeans Fundraiser at the House of Blues. This baby needs to be seen to get the full user experience of the the paper and the die-cut folding pants.
View Article  Do You Own/Work For an Orlando-Area Business? Want a Free Blog?

If so, click on over to the contest we are running on the Blogzerk Blog.

Technorati tag: orlando

View Article  Easy Web Screen Shots with Paparazzi!

Take the hassle out of making screenshots by using Paparazzi! This nice, free app lets you load up a web site at a specified screen size to quickly create a screen shot. No more worrying about cropping out scrollbars, menus, etc. Here's a sample:

Paparazziscreen

It saves files in PNG, PDG, JPG, and TIFF formats and also lets you save thumbnails. On top of that, you can change the default filename format and edit the screen size presets.

Link via: TUAW

View Article  Hill | Holliday Replaces Site With Blog

From Adrants:

Boston agency Hill Holliday has tossed its traditional site and launched a weblog. No, they didn't just add a blog to their already existing site, they ditched it entirely. Well, almost. They've done a wonderful job incorporating some of the usual capabilities and portfolio items into the header of the blog using Flash.

This is a great way to get the best of both worlds. As Adrants notes, they will likely see the love from traditional and blog search engines. The blog format makes it easier for them to manage their content and also start conversations with their current and prospective clients. The Flash header with their portfolio is a great idea.

View Article  Project: SPCA targeted Blogzerk.com Ad
Here are some SPCA Targeted Ads Red Rocket Created for our Blog Company, Blogzerk.com.

They will be in the Program of the SPCA's Gala O'Furball Fundraiser

AWWWWWW!

View Article  Two Handy Dashboard Widgets for You Creative Types

Both of these were recently features by TUAW (The Unofficial Apple Weblog). First is ColorBurn. Its sole purpose in life is to give you a new color pallete suggestion every day. Some are good, some are bad but eye of the beholder and all that...

Colorburn



Next up is The Daily Grind. This handy-dandy widget makes tracking time for tasks a bit easier. Add an event and start the timer and it passes the tedium by counting time. Stop it and you now have a list of your tasks and the time they took.

Dailygrind

View Article  Don't Give Out Business Cards?

John Jantsch at the Duct Tape Marketing Blog has a post up where he notes that marketing expert Bob Bly says just that. But, Bly does have an interesting twist:

Instead, do the following ...
  • When a prospect asks you, "Do you have a business card?" say, "I don't have any on me. But give me yours, and I will put one of mine in the mail to you."
  • Then, in conversation, qualify the prospect and find out his needs. When you get back to your office, send him the appropriate catalog, brochure, or other relevant literature on your products or services. Enclose one of your business cards with these marketing materials - fulfilling the promise you made to send it.

John follows up with his own advice:

What if you printed an offer on your business card and gave it away like a powerful direct mail piece - now, somehow, I think even Bob would have trouble arguing with that use. Create a free newsletter, report or audio download and promote that on your business card and you will have one great way to use a business card.

Of course the problem with Bly's advice is that everyone can't do it.

Check out the full article and be sure to subscribe to the Duct Tape Marketing Blog. I've had it in my feed reader for a few months now and nearly every post has something I can use in it.

View Article  Friday Fun

So, here it is another Friday and you were sitting around saying to yourself: self, where can I download MP3s of the computerized voice used by online dictionaries singing my favorite songs? Luckily, we heard you (thanks, NSA we owe ya one!) and found a link to Dictionaroake where you can do just that.

Attached to this entry is Girls from the Beastie Boys.

Link via: Ross Rader
 

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View Article  License-Free Fonts

Vitaly Friedman has compiled a list of the 25 best license-free, quality fonts. Here's a sample of one:

Newmediafont

Link via: UtterlyBoring.com

View Article  No, We Won't Take the 4:00 fee for a :15

Seems this is what Screenvision said to Philips when Philips wanted to run a :15 spot before a movie instead of the standard 4:00 spot, while still paying them the 4:00 price.

15For4

View Article  Inventor of the Cubicle Regrets his Creation

This is for everyone sitting in a box right now.

Fortune Magazine is running an article about how the Inventor of the Cubicle regrets his invention.

The cubicle was not born evil, or even square. It began, in fact, as a beautiful vision. The year was 1968. Nixon won the presidency. The Beatles released The White Album. And home-furnishings company Herman Miller (Research) in Zeeland, Mich., launched the Action Office. It was the brainchild of Bob Propst, a Coloradan who had joined the company as director of research.

Read the Whole Article

View Article  Smoke'em if you got 'em!
Ok, so we didn't bring home the bacon, but hey, its not like the ADDYs are judged on actual effectiveness and the ability of an ad(s) to produce results for clients. Plus, its not every day that a little shop like ours wins at the National level (2003). So one would consider a dry spell since then just a bit of paying the dues. Conspiracy theory? Sure!

Anyway, congrats to those who did win. Nice to know that Orlando is cranking out some nice work. We are a competitive bunch.

Check out this reel for the show: www.addyskillz.com
View Article  Project: Harvey's Bistro Cards

Here are some frequent customer/Promo cards we just designed for the Harvey's Bistro in Heathrow.

It's a Pretty Swank-lookin' Pad Check it out

While you are checking out stuff, check out some of our other projects at RedRocketinc.com
or call us at 407 895 9358